Intersexions wins 'Best TV Drama' at the SAFTA awards
As the Intersexions research partner, CADRE was proud to learn that the acclaimed drama series won 11 out of the 13 South African Film and Television Awards (SAFTAs) in which it was nominated, including Best TV Drama, Best Director, Best Actor and Best Actress.
The experimental drama series 'mapped' out a sexual network over 25 independent, but interrelated episodes that follow an HIV infection chain as it cuts across geographic, age, racial and class boundaries. Each story aimed to take viewers closer to understanding the interconnectedness of their own sexual networks.
Intersexions is produced by Curious Pictures and Ants Multimedia, in partnership with Johns Hopkins Health and Education in South Africa (JHHESA) and SABC Education, with funding from USAID and PEPFAR.
CADRE facilitated a multi-stage research process that involved 1) research input during the script development process to check the relevance and accuracy of HIV and related health content; 2) pre-testing scripts in focus groups for storyline and message clarity, unintended messaging, to check for cultural and social authenticity and acceptability for mixed viewing audiences; and 3) undertaking a qualitative evaluation of the television series.