Communication Strategy (29)

Social mobilisation and communication to prevent mother-to-child transmission (PMTCT) of HIV

This study was conducted to support the development of a national campaign entitled ‘Social Mobilisation and Communication Strategy for the Prevention of Mother-to-Child Transmission of HIV.’ The aim of study was to provide an evidence base for informing the development of communication and social mobilisation strategies to support increased PMTCT uptake and efficacy. The research consisted of two key activities: 1) a literature review to identify the main challenges and opportunities for PMTCT uptake, with a specific focus on communication approaches; and 2) fieldwork in five sites across the Eastern Cape, KwaZulu-Natal, Free State and North West provinces that were identified by the Department of Health (DoH) as some of the worst-performing districts in terms of incidence of MTCT and uptake of PMTCT.