Communication Evaluation (26)

Key Findings of the Tsha Tsha Pilot Project at Two Correctional Facilities.

Date Published: 
2007 Mar 2
Authors: 
Helen Hajiyiannis
Key Findings of the Tsha Tsha Pilot Project at Two Correctional Facilities.

Modelling or Muddling: Perceptions of sexual relationships in popular television. 2009

Date Published: 
2009 Mar 27
Authors: 
Warren Parker
Modelling or Muddling: Perceptions of sexual relationships in popular television

Communication Campaigns in the Context of a Severe HIV and AIDS Epidemic in South Africa

Date Published: 
2006 Jul 14
Authors: 
Warren Parker
Communication Campaigns in the Context of a Severe HIV and AIDS Epidemic in South Africa

Claims and Realities in Programme Evaluation: Reflections on LoveLife, South Africa. XVI International AIDS Conference, Toronto

Date Published: 
2006 Jul 14
Authors: 
Warren Parker
Claims and Realities in Programme Evaluation: Reflections on LoveLife, South Africa. XVI International AIDS Conference, Toronto

Audience reception analysis of the national Brothers for Life mass media campaign

Date Published: 
2013 Jan 31
Authors: 
Laura Myers, Helen Hajiyiannis, Alice Clarfelt, Tshegofatso Bessenaar, Ts’elisehang Motuba, Rethabile Mashale, Nolwazi Mkhwanazi, and Kevin Kelly
Brothers for Life is a national campaign that promotes the health and wellbeing of South African men with a focus on HIV. Launched in South Africa in August 2009, the Brothers for Life campaign is the first social and behaviour change communication campaign to be introduced in the country that focuses on men aged thirty years and over; a hitherto largely overlooked target audience. 

This report presents the findings of a qualitative audience reception analysis of the mass media component of the Brothers for Life campaign. Key findings of the audience reception evaluation include:

  1. The overall reception of the Brothers for Life national mass media communication campaign
  2. Key strengths and weaknesses of the Brothers for Life campaign and what audiences/listeners liked and disliked about the campaign 
  3. The relationship between general objectives of the Brothers for Life campaign and actual audience engagement – message ‘take out’ and ‘unintended’ meanings arising from the mass media materials
  4. Audience perception of and identification with the campaign, and instances of related behaviour and attitude change

 

Effects of Educational Television Drama Beyond Primary Audiences: Qualitative Evaluation and Multiple Meanings.

Date Published: 
2006 Jul 14
Authors: 
Warren Parker, Kelly Kelly, Helen Hajiyiannis & Pumla Ntlabati
Effects of Educational Television Drama Beyond Primary Audiences: Qualitative Evaluation and Multiple Meanings. XVI International AIDS Conference, Toronto

National HIV and AIDS Communication Survey 2006: Impact of the Television Drama Tsha Tsha

Date Published: 
2006 Jul 14
Authors: 
Larry Kincaid
National HIV and AIDS Communication Survey 2006: Impact of the Television Drama Tsha Tsha

Evaluation of HIV/AIDS Communication Campaigns: The Importance of Critique. Gauteng AIDS Conference, Johannesburg

Date Published: 
2005 Jul 14
Authors: 
Warren Parker
Evaluation of HIV/AIDS Communication Campaigns: The Importance of Critique. Gauteng AIDS Conference, Johannesburg

Television Drama and Audience Identification: Experiences from Tsha Tsha

Date Published: 
2005 Jul 14
Authors: 
Warren Parker, Helen Hajiyiannis & Pumla Ntlabati
Television Drama and Audience Identification: Experiences from Tsha Tsha

Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26

Date Published: 
2005 Jul 14
Authors: 
Kevin Kelly, Warren Parker, Helen Hajiyiannis, Pumla Ntlabati et al
Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26
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