Publications and Presentations

  1. Tsha Tsha DVD Discussion Guide: Strategies Towards the Effective Management of HIV. 2008
    Helen Hajiyiannis
    Download (1.12MB)
  2. Tsha Tsha: A Facilitator`s Guide to Series One. 2005
    Helen Hajiyiannis & Nazli Jugbaran
    Download (4.12MB)
  3. National HIV and AIDS Communication Survey 2006: Impact of the television drama Tsha Tsha. 2006
    Larry Kincaid
    Download (2MB)
  4. HIV/AIDS: The Creative Challenge. Engaging culture and creativity in HIV/AIDS prevention. Case study: Tsha Tsha TV Series. 2007
    Helen Hajiyiannis
    Download (312KB)
  5. Effects of educational television drama
    beyond primary audiences: qualitative evaluation and multiple meanings.
    XVI International AIDS Conference, Toronto, July 2006
    Warren Parker, Kevin Kelly, Helen Hajiyiannis & Pumla Ntlabati
    Download Poster (809KB)
  6. Television drama and audience identification: Experiences from Tsha Tsha.
    2005 Warren Parker, Pumla Ntlabati and Helen Hajiyiannis
    Download (480KB)
  7. Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26. 2005
    Kevin Kelly, Warren Parker, Helen Hajiyiannis, Pumla Ntlabati,
    Larry Kincaid & Mai Do
    Download (1.35MB)
  8. Caring about what happens in Tsha Tsha: A theory-based evaluation of a TV drama in South Africa. Fourth International EE Conference, Cape Town, September 2004.
    Larry Kincaid
    Download link TBA (--)
  9. What difference does it make? Measuring the impact of Tsha Tsha, a television drama series. Fourth International EE Conference, Cape Town, September 2004.
    Kevin Kelly, Larry Kincaid & Warren Parker
    Download (1.70MB)
  10. The impact of a television drama series on the community where it is produced. Fourth International EE Conference, Cape Town, September 2004.
    Andile Tobi, Pumla Ntlabati and Kevin Kelly
    Download link TBA (--)
  11. It all comes down to this: Jousting between education and drama in the production of a television series. Fourth International EE Conference, Cape Town, September 2004.
    Warren Parker, Helen Hajiyiannis & Nazli Jugbaran
    Download (1.70MB)
  12. Measuring the Impact of Entertainment-Education Programs. Fourth International EE Conference, Cape Town, September 2004.
    Larry Kincaid
    Download link TBA (--)
  13. Audience resonance: merging perceptions, theory and context in developing
    television drama. Fourth International EE Conference, Cape Town, September 2004.
    Pumla Ntlabati and Kevin Kelly
    Download (41KB)
  14. Tackling the problem of non-equivalent exposed and unexposed groups in evaluation of mass media interventions: The evaluation of an entertainment-education television drama series. 15th International HIV/AIDS Conference, Bangkok, July 2004.
    Kevin Kelly, Larry Kincaid, Warren Parker & Pumla Ntlabati.
    Download (471KB)